There's just o'er a week left until Election Day and Snapchat is reviving one of its virtually darling characters, the saltation hot hound, to encourage users to make a plan to vote.
The hot dog first reappeared in Snapchat's filter reel on Saturday for Vote Early Day, but it disappeared later the holiday finished. The character is set to return for Polling day on November 3rd, dressed in an Uncle Sam-style kit twirling a sign career on users to line up their polling location. If a user clicks the sign, they're linked to Snap's Before You Vote tool around that helps users happen their polling locations and learn about the issues and candidates on their ballots.
Bust is also reviving its "I Voted" sticker filter that also golf links out to the app's vote plan tool.
In Sept, Snapchat bound out a horde of ballot tools for users, including a feature allowing people to register to vote directly in the popular messaging app. Snapchat says it has helped more than 1.24 million users with voter registration, compared to 2.5 million for Facebook. But because of its popularity with Gen-Z and millennial voters, Snap says information technology has reaches more 13-24-year-olds than Facebook, Instagram, and Messenger combined. Of the 100 million US Snapchat users, 80 percent are of vote age, the company said.
Outside of voting tools, Snapchat plans to go on to provide voting news on its Discover page leading upfield to the election and through the election. Snap's "Happening Now" news section will boast constant news updates from partners including Reuters, Bloomberg, and BuzzFeed Newsworthiness.
Snapchat's dancing hot dog returns for Election Day
Source: https://www.theverge.com/2020/10/26/21534411/snapchat-dancing-hot-dog-filter-election-day-voting
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